While Jake Paul is no stranger to the internet, social media feeds got flooded with triple the amount of content of the content creator-turned-boxer earlier this year, except it wasn’t actually him. It was AI videos of Paul.
Following the release of Sora 2 at the beginning of October, an app that allows users to generate hyperrealistic clips of not only themselves but also other permitted users, it was quite difficult to scroll on social media, especially TikTok, and not see an AI video of Paul — from him causing a scene on an airplane to being confronted by police over a hit-and-run. But the most common video theme has been videos of the boxer if he were a gay man who loves fashion and makeup (the real Paul is straight and currently engaged to Olympic speed skater Jutta Leerdam).
The youngest of the Paul brothers (Logan Paul is Jake’s older brother) was seemingly amused by it all and even played into the fake videos.
At one point, he posted a TikTok, saying in a serious tone, “I’ve had it with the AI stuff. It’s affecting my relationship, businesses. People are hitting me up saying, ‘Yo, did you say this? What did you do this for? I can’t believe you did this?’ It’s really affecting things, and honestly, it’s like people need to get a life, so it’s kind of pissing me off. I’m gonna be suing everybody that is continuing to spread these false narratives of me doing shit that I would literally never, ever do. So be ready for lawsuits.” However, as he’s saying all of this, he’s actually putting on makeup, just like in some of the AI videos.