KATSEYE’s Gap Ad Isn’t Losing Steam — Here’s What’s Still in Stock From the Viral Campaign

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.

Gap’s fall denim campaign, fronted by six-piece global girl group KATSEYE, is taking social media by storm.

The multi-part rollout began on Aug. 19, with the central social post: a minute-long dance video to Kelis’ 2003 hit “Milkshake,” starring KATSEYE members Daniela, Lara, Manon, Megan, Sophia and Yoonchae. The campaign continues its viral run with behind-the-scenes rehearsal clips, interviews, film photos from set and dance tutorials from choreographer Robbie Blue, posing the routine to be TikTok’s next big dance trend.

The response has been overwhelming, to say the least, with TikTok comments like “IM GOING TO GAP RN,” and “I’ve never in my life wanted gap jeans until now.” The just-released and already sold-out KATSEYE x Gap Logo Relaxed Hoodie is even more proof of the marketing success.

Below, shop each KATSEYE member’s looks, comprised of pieces from The Fall Denim Shop. For the full assortment of new inventory, check out the women’s styles here, the men’s styles here and the Gap x Katseye lookbook here.

Shop the Looks: Katseye x Gap

Manon pairs the Low Slung Extra Baggy Jeans in Light Indigo with the 5″ Boxer Briefs (three-Pack for $31 $39.95) and a custom Gap top (not available for purchase).

Megan pairs the Denim Belted Mini Skirt with the Denim Crop Shell Tank Top in Medium Wash ($35 $59.95).

Yoonchae pairs the Denim Moto Jacket with the Low Rise Long & Lean Jeans in Vintage Blue Tint ($89.95).

Daniela pairs the Men’s Baggy Jeans in Medium Wash with the SecondSkin Bodysuit ($24 $49.50).

Sophia pairs the Pleated Denim Mini Skirt with the Denim Fitted Shirt ($79.95) and Rib Scoop Tank Top ($24.95).

Related: From Labubu to Loewe, Bag Charms Continue Dominating Celebrity Street Style

Lara pairs the Low Rise Long & Lean Jeans in Medium Wash with a custom Gap top (not available for purchase).

Shop the full Gap x Katseye lookbook here, and see Gap’s fall 2025 women’s styles here and men’s styles here.